In light of the social and economic changes society is witnessing, many negative phenomena have emerged that adversely affect our social fabric and limit the potential for comprehensive development. Hence, the "Zawaher" initiative came as an actual and effective response to confront and reduce these phenomena through integrated programs aimed at enhancing community awareness and providing sustainable solutions based on community participation and partnership between the governmental and private sectors and civil society.

The initiative seeks to address a number of negative phenomena such as family disintegration, violence, intolerance, accidents, drugs, and behavioral deviations among young people. The initiative works to promote positive values and social cohesion through educational activities, training workshops, and awareness campaigns targeting all segments of society, especially the most affected groups.

In cooperation with government agencies, non-governmental organizations, and local community leaders, we believe that combating these phenomena requires concerted efforts, not only from institutions, but also from individuals and the family, as they are the cornerstone of building a cohesive and sustainable society, believing that solutions come from continuous collective action and innovative strategies for dealing with social challenges.