In light of the social and economic changes society is witnessing, many negative phenomena have emerged that adversely affect our social fabric and limit the potential for comprehensive development. Hence, the “Zawaher” initiative came as an actual and effective response to confront and reduce these phenomena through integrated programs aimed at enhancing community awareness and providing sustainable solutions based on community participation and partnership between the governmental and private sectors and civil society.
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- Societal awareness and spreading awareness about negative behavioral phenomena such as bullying, domestic violence, drug abuse, generational conflicts, and the promotion of ethical values.
- Promoting positive behaviors such as a culture of tolerance, cooperation, and community discipline through educational and awareness programs.
- Providing preventive programs targeting the groups most vulnerable to negative phenomena, such as youth and children.
- Training and developing individuals to face behavioral challenges and interact positively with society.
- Building a generation aware of the country's capabilities and contributing to building and developing society.
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